Rainbow Robotics Establishes U.S. Branch to Enhance Cobots Market Reach
Introduction:
Rainbow Robotics, a leading robotics company based in Korea, has recently announced the establishment of a branch company in Schaumburg, Illinois, USA. This strategic move is aimed at entering the US market and expanding its customer base by offering collaborative robots (cobots) and providing local customer support. Previously, Rainbow Robotics had successfully established a foothold in the European market through two dealers in Germany. Additionally, the company plans to collaborate with global system integrators in both the US and European markets, further enhancing its market presence. With its commitment to developing and manufacturing robot platforms that integrate core components and technologies, Rainbow Robotics aims to capture a significant share of the global robot market by offering cost-effective and efficient collaborative robot solutions.
Full Article: Rainbow Robotics Establishes U.S. Branch to Enhance Cobots Market Reach
Rainbow Robotics Expands into the U.S. Market with New Branch Company
Rainbow Robotics, a Korean robotics company, has announced its plans to establish a branch company in Schaumburg, Illinois in order to enter the U.S. market. The company aims to sell collaborative robots (cobots) and house a customer management team in the U.S.
Expanding Presence in Europe
Prior to this move, Rainbow Robotics had already set up two dealers in Germany to establish a foothold in the European market. In addition to this, the company is actively looking to collaborate with global system integrators in both the U.S. and European markets and is seeking local sales agents.
Unique Offerings and Global Market Expansion
Rainbow Robotics prides itself on being the only Korean company that develops and manufactures robot platforms with integrated core components and component technologies. To grow its global market share in the U.S. and Europe, the company aims to make robot production more cost-effective with the use of collaborative robots.
Strong Market Presence and Partnerships
Rainbow Robotics is listed on KOSDAQ in Korea and has a market capitalization of over KRW 2 trillion, making it the highest among all robot companies listed in Korea. Additionally, Samsung Electronics is a major shareholder in the company, showing their support and investment in Rainbow Robotics’ future success.
Cost-Effective RB Series Cobots
Rainbow Robotics’ RB series cobots consist of actuators, encoders, brakes, and controllers that are all manufactured in-house. By producing these core components themselves, the company has managed to cut its production costs by approximately 50% compared to competitors, allowing them to offer more affordable cobots to customers.
Branch Company in the U.S. – Key Milestone
The CEO of Rainbow Robotics, Jungho Lee, sees the establishment of a branch company in the U.S. as a significant milestone towards becoming a leading company in the global robot market. Lee expects to see tangible results in a short period of time, as the company has been preparing for this expansion for quite some time. Rainbow Robotics plans to release various mobile robots, including a serving robot currently under development, not only in Korea and the U.S., but also in Europe.
A Wide Range of Robot Platforms
Rainbow Robotics has a diverse portfolio of robot platforms, including mobile manipulators, medical robots, and biped/quadruped walking robots. The company also develops and provides robot software tailored to individual customer requirements, allowing users to perform various tasks without the need for extensive technological knowledge. This enables users to reduce production costs and focus on delivering high-quality goods and services.
Overall, Rainbow Robotics’ expansion into the U.S. market with the establishment of a branch company showcases their commitment to becoming a global leader in robotics. With their unique offerings and cost-effective cobots, the company aims to capture a larger market share in the U.S. and Europe, further solidifying its position as a key player in the global robot market.
Summary: Rainbow Robotics Establishes U.S. Branch to Enhance Cobots Market Reach
Rainbow Robotics has announced its expansion into the U.S. market by establishing a branch company in Schaumburg, Illinois. The company aims to sell collaborative robots (cobots) and house a U.S.-based customer management team. Rainbow Robotics, which already has two dealers in Germany, also plans to work with global system integrators in the U.S. and European markets and is seeking local sales agents. With a focus on making robot production more affordable, Rainbow Robotics aims to grow its global market share in the U.S. and Europe. The company has developed a line of cobots, which includes actuators, encoders, brakes, and controllers, allowing for a significant reduction in production costs compared to competitors. With a market capitalization of more than KRW 2 trillion, Rainbow Robotics is listed on the KOSDAQ in Korea and has Samsung Electronics as its second-largest shareholder. CEO Jungho Lee is confident that the establishment of a branch company in the U.S. will lead the company towards becoming a leader in the global robot market. Rainbow Robotics also offers various robot platforms, including mobile manipulators, medical robots, and biped/quadruped walking robots, as well as robot software tailored to individual customer needs.
Frequently Asked Questions:
Q1: What is robotics?
A1: Robotics refers to the interdisciplinary field of engineering and science that involves the design, programming, and use of robots. A robot is a mechanical device programmed to perform tasks autonomously or with human guidance. Robotics aims to create intelligent machines that can perform human-like actions or carry out automated tasks in various industries.
Q2: How do robots work?
A2: Robots work through a combination of hardware and software components. The hardware includes mechanical parts, sensors, actuators, and power sources. These components allow the robot to sense and interact with its environment. The software consists of programs and algorithms that control the robot’s actions based on the information received from the sensors. Through this integration, robots can execute tasks such as movement, manipulation, perception, and decision-making.
Q3: What are the applications of robotics?
A3: Robotics finds applications in various industries and sectors. Some common fields where robotics is extensively used include manufacturing, healthcare, agriculture, logistics, space exploration, and entertainment. Robots are employed to automate repetitive tasks, assist in surgeries, handle hazardous materials, inspect quality in production lines, explore distant planets, and even entertain audiences through human-like interactions.
Q4: What are the different types of robots?
A4: There are several types of robots based on their applications and functionalities. Industrial robots are widely used in manufacturing and assembly lines. Service robots cater to personal and professional needs, such as cleaning robots, delivery robots, and healthcare robots. Autonomous robots can navigate and operate without human intervention, exemplified by autonomous cars and unmanned aerial vehicles. Social robots are designed to interact and communicate with humans, providing companionship or assistance in tasks.
Q5: How does robotics impact society?
A5: Robotics has a significant impact on society. It enhances productivity, efficiency, and precision in industries, leading to economic growth and job creation. Robotics also plays a crucial role in areas like healthcare, where robots can assist in surgeries or provide care for the elderly. Additionally, robotics contributes to space exploration, disaster management, and environmental conservation. While robotics brings numerous benefits, it also raises concerns about automation-related job displacement and ethical considerations surrounding the use of intelligent machines.
